Just how big of a force will this combined entity be? Here's where the two companies stand today. The customer arrives to collect the order or the restaurant delivers the order to the customer. After a guest places an order, GrubHub/Seamless send the prepaid order to the chosen restaurant, typically through a fax, dedicated PC and printer or dedicated tablet running their merchant-facing app.ģ. Customers visit or (or use the GrubHub or Seamless mobile apps) to discover local restaurants, view their menus and place prepaid orders.Ģ. This article is an attempt to inform restaurant chains about these services and provide new information about how online ordering can help to drive incremental sales and diners to your stores. As the National Restaurant Show lumbered into its third day, GrubHub and Seamless, two leading online ordering providers for independent restaurants, awakened the industry with a major announcement - a merger that would form the nation's largest network for mobile and online ordering menus.įor many restaurant executives, the announcement in the Wall Street Journal, ABC News, or USA Today may have been an awakening to the power and the promise of online ordering and how sites like the two powerhouses are redefining the ways that diners and restaurants interact and do business in the digital age.
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